COLA o-MIX FOR HOLSTEN

Holsten Cola-Mix: A Brand Extension Concept

Holsten has been part of northern German beer culture since 1879, with a bold, confident identity rooted in Hamburg. But what would happen if the brand stepped outside of beer?

This self-initiated project imagines Holsten entering the soft drink market with its own take on the Spezi, the cola-and-orange mix loved across Germany. The challenge was to create a product that feels unmistakably Holsten while speaking to a new audience and a new occasion: alcohol-free, refreshing, and made for sharing.

The visual concept draws on Hamburg's rich music culture, with the city's psychedelic concert posters as a key source of inspiration. Their swirling type, vivid colours, and hand-drawn energy shape the packaging and brand visuals, connecting the drink to the city's creative spirit.

This is an unofficial concept project and is not affiliated with or endorsed by Holsten.

many of the images down below are AI generated.