Piaggio Group — 140th Anniversary Identity
In collaboration with Piaggio Group, I designed a series of commemorative logos to celebrate the company’s 140-year legacy. The project aimed to honour Piaggio’s rich heritage while modernising its identity to appeal to the next generation of riders and brand enthusiasts.

This collaboration carried a special meaning, as my university shares a deep historical connection with Piaggio — both are based in Pontedera, Italy, and the campus is housed in the former Piaggio headquarters. This unique bond brought an added layer of authenticity and pride to the creative process, merging local heritage with forward-thinking design.