Overlook Hotel Rebrand

The Overlook Hotel returns as an exclusive boutique retreat, where rich history meets refined luxury. Drawing inspiration from the legendary The Shining, this rebrand reimagines the hotel as a sophisticated, contemporary haven, with subtle nods to its chilling cinematic heritage.

The rebrand features a polished logo, elegant typography, and a carefully curated colour palette that evokes both grandeur and mystery. The design captures the hotel’s haunting allure while offering a fresh, inviting identity for a new clientele. From the logo to the visual elements, the identity creates a seamless and atmospheric experience, setting the Overlook Hotel apart as a unique and luxurious destination.